Portfolio · 2026 · IntimPath

Nobody books an appointment about this.

Sexual problems are ordinary and almost nobody gets help with them. It is embarrassing to say out loud, a clinic costs money and a waiting list, pills treat the symptom, and the internet contradicts itself. So people do nothing, for years. IntimPath takes what a good clinician would actually prescribe — pelvic-floor training, anxiety work, education about your own body — and turns it into a few private minutes a day on your phone.

4–15minutes a day, alone, on a phone
9programmes, one per situation
376days of guided content
5languages, because this is hard enough in your own
The user

Who buys this, and what actually hurts

He says

  • "I finish too fast and I've started avoiding sex because of it."
  • "It works sometimes and not others, and I never know which tonight will be."
  • "I'm not going to my GP about this. I'm not taking pills forever either."
  • "I read that Kegels help. I have no idea whether I'm doing them right."

She says

  • "I love my partner and I just don't want it any more. I feel broken."
  • "I've never really known what works for my own body."
  • "Menopause changed everything and no one prepared me."
  • "Every article says something different and none of it tells me what to do today."

Why the alternatives fail them

  • A clinic means saying it to a stranger's face, paying, and waiting.
  • Pills work while you take them and teach you nothing.
  • Free content is endless, contradictory and never sequenced, so it gets read and abandoned.
  • Generic fitness apps treat the pelvic floor as an afterthought and ignore the head entirely.
The gap. Not information. There is plenty. What is missing is a private, paced, personal plan: something that tells you what to do in the next ten minutes and makes you better at it over weeks.
The insight

These are trainable problems, not fixed traits

Control, arousal and desire respond to practice the way strength does. The pelvic floor is a muscle that gets stronger with progressive load. Performance anxiety is a loop that breaks with attention training. Desire responds to stress, context and knowing your own body. All three need the same thing: short repeated practice, correctly paced, over weeks.

That is exactly what people cannot self-administer. They do not know the right tempo, when to progress, or what to do on a bad week. So the product's whole job is to hold the plan and set the pace, and to keep the effort small enough that someone actually comes back tomorrow.

The product

How each pain is answered

"I don't know if I'm doing it right"

The workout player

Pelvic-floor training fails because it is invisible: you cannot see the muscle, so you cannot tell tempo from guesswork. The player takes the counting away. A ring expands and contracts at the exact pace of the exercise, a voice says contract and release, and the phone can buzz the rhythm so you can close your eyes. You follow a shape instead of reading instructions.

And it gets harder on its own. Ten levels, mapped day by day across the programme, so the load climbs as you get stronger without anyone deciding to make it harder. Day one is sensing the muscle at all; by the final weeks it is advanced holds and waves.

"I start things like this and stop by week two"

The daily plan

The home screen shows today and nothing else: two short lessons and one or two sessions, four to fifteen minutes in total. No library to browse, no decision to make, no backlog of unread material to feel guilty about. Progress is a single dial and a stage name, so a missed day is a pause rather than a failure.

"It isn't only physical"

Mind and anxiety practices

Performance anxiety, a loud inner critic and stress are the actual drivers for many people, so they are treated as content, not as a footnote: breathing and body-scan practices, sensate focus, an inner-critic exercise and its counterpart that trains the voice that talks you down. One women's programme spends a whole day separating physical, emotional, situational and anticipatory stress, because the right fix depends on which one you have.

"Generic advice doesn't fit my body or my situation"

Nine programmes, and an assessment at both ends

One plan for everybody would be wrong for almost everybody. There are separate programmes for lasting longer, for erection quality, for pelvic strength, for rebuilding desire, for learning your own body, for menopause, and a version written for queer women rather than a straight programme with the pronouns swapped. Each starts with a short self-assessment and ends by asking the same questions again, so the person can see what changed rather than being told.

"I would never talk to anyone about this"

Private by construction

It runs in a browser. There is no app-store icon on the home screen to explain, no appointment, no receptionist, no waiting room. Sensitive-data consent is asked for explicitly and recorded, and the content speaks plainly without being clinical or coy. For a category where shame is the main reason people never start, that is a product decision, not a technical one.

"Not in my language"

Five languages

Intimacy is hard to talk about in your first language and impossible in your fourth. Everything a customer reads or hears exists in English, German, French, Italian and Spanish, with the grammar written correctly for the person reading it rather than machine-swapped.

In use

What the customer sees

Captured from the running application at phone size.

Today screen showing the day's two lessons and a workout, with a progress dial
Just todayTwo lessons and a session. Nothing else to decide.
Workout player with a ring that expands and contracts, showing Relax and a countdown
Follow the ringIt sets the tempo and says when to contract and release.
Lesson explaining the pelvic floor muscles with an anatomy illustration
Know what you're trainingTwo minutes on the muscle nobody explained to you.
Women's programme day with pilates and morning and evening Kegel sessions
Her own planNot the men's programme with different pictures.
The same women's day rendered in German
In her languageAll of it, not just the buttons.
Library of programmes and standalone practices
When they want morePractices for a bad week, off the daily path.
Opening screen of the quiz that assesses the visitor
First contactThe quiz that turns a symptom into the right programme.
Checkout page showing the current state and the goal state
The promiseWhere you are now, where the plan takes you.
Upgrade screen listing the additional training it unlocks
Going deeperAdvanced training for the people who stick.
My part

What I owned, and what I shipped

I ran this as product manager and built it myself with AI coding agents: the decisions above, the content, the funnel and offer copy, and the implementation behind them.

Decisions

  • Which programmes exist, how long each runs, and which ones stay hidden until they are genuinely finished
  • How the plan paces: what a day holds, when the level climbs, what a bad week looks like
  • Packaging and pricing: three plans, one upgrade sold at two price points, prices editable without a deploy
  • What the product may claim, in marketing and in the legal text

Delivery

  • 376 programme days written as structured content anyone can extend
  • Five languages, about 20 400 strings each, with agreement correct per audience
  • 616 illustrations, 82 audio tracks and 102 workout videos mapped to their slots
  • Three quiz funnels of 52 to 60 screens, signup, checkout and post-purchase offers

Keeping it honest

  • 335 automated tests where there were none, guarding the rules a content edit can break
  • A review and browser-QA pass on every branch before it reaches the CTO
  • Claims the product could not honour taken out of the legal text rather than left in
  • Documentation that lets the project change hands from one page
How I work

PM who ships, with AI as the build capacity

Start from the person, not the backlog

Every decision above traces to something a customer would say out loud. If I cannot name whose pain a feature removes, it does not get built.

Build the thing, not the ticket

AI agents are my engineering capacity. I spec, build, review and QA, which keeps the loop between an idea and a working screen down to hours.

Distrust the output on purpose

An agent will write a confident comment about behaviour the code does not have. Tests are mutation-checked, claims are read against the code, and "green" means the case count, not the absence of red.

Leave it handoverable

A README you can run from, the funnels and architecture as diagrams, and a checklist separating verified facts from assumptions.

Skills

What I bring

Product
User research into decisions, scope and sequencing, pricing and packaging, funnels and conversion, retention mechanics, content strategy, launch readiness
Sensitive categories
Writing about sex, health and the body without shame or clinical distance; consent, privacy and claim discipline
Shipping with AI
Agent-driven implementation, review and QA gates, knowing where the output stops being trustworthy
Technical fluency
Node.js, React, SQL and migrations, git and merge-request flow, reading a diff and a stack trace
Collaboration
Working to a strict reviewer, briefing design, CRM and support, written handovers

Looking for a PM who can build it?

I'm open to product roles where the team is small, the product is real, and shipping matters more than the ceremony around it. Happy to walk through any of this in detail.

Email me
Or connect on LinkedIn.